Buffalo Americas Earns High Scores on CRN’s 2021 Annual Report Card

Austin, TX. August 16th, 2021 – Buffalo Americas today announced that CRN®, a brand of The Channel Company, is recognizing it as a winner in the SMB External Storage Hardware category of the 2021 CRN Annual Report Card (ARC) Awards. This award celebrates the company’s success and efforts in earning high solution provider satisfaction with the products and services it provides to its channel partners.

As one of the most prestigious honors in the IT industry, the CRN ARC Awards have been recognizing and honoring best-in-class vendors that are committed to driving channel growth through innovation and outstanding channel performance for the past 36 years. This highly regarded, candid feedback from solution providers has proved to be invaluable for guiding the design of vendor product offerings, bolstering partner support programs, and improving partner communications to foster successful long-term relationships within the channel community.

"We are honored by our reseller partners and The Channel Company to receive our ARC win in External Storage Hardware for the 5th straight year.

With the recent rise in devastating cyber threats, many solution providers have come to understand the importance of backups as part of an effective data security strategy.

Buffalo’s award winning TeraStation storage devices are made in Japan and widely considered the most secure network storage on the market due to our commitment to a closed operating system.  TeraStation products are used by Solution Providers to deliver solutions as secure data archiving, hybrid cloud backup, high performance server expansion, BDR, surveillance camera backup, etc.

Aged storage systems are a prime target for malware attacks. To support our initiative in helping partners maintain secure data storage for clients, Buffalo's TradeUp Program offers a means to effortlessly replace aged storage devices. Using this refresh program, Solution Providers can secure additional discounts when registering Buffalo and non-Buffalo devices without the need to send them in (www.buffalotech.com/resources/tradeup-program)." - Arata Nakamura, Buffalo Americas CEO

This invitation-only survey of each vendor’s top channel partners, conducted by The Channel Company’s research team, included over 3,000 solution providers across North America. Survey participants were asked to rate their satisfaction with 66 vendor partners. Scores were given in 25 major product categories, based on performance across four criteria: product innovation, support, partnership, and managed and cloud services.

"We are thrilled to recognize these vendors who continue to go above and beyond to develop and nurture successful vendor-channel partner relationships by delivering best-in-class product and service offerings,” said Blaine Raddon, CEO, The Channel Company. “CRN’s Annual Report Card Awards go further than just highlighting our winners, they also offer deep insights into channel opinions and provide vendors with actionable feedback to implement into their channel strategies going forward. Congratulations to all our award winners. We look forward to honoring them at this year’s XChange+ 2021 conference in August.”

Winners will be featured throughout The Channel Company’s XChange+ 2021 conference, taking place August 15-17 in San Antonio, TX. Additional coverage of the CRN 2021 ARC results can be viewed online at www.CRN.com/ARC and will be featured in the October 2021 issue of CRN Magazine.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com 

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The Channel Company Contact:

Jennifer Hogan

The Channel Company

jhogan@thechannelcompany.com